How To Make an App - Build an App in 7 Easy Steps Without Coding

In this guide, you are going to learn the A to Z of creating a profitable Android, iOS or PWA App without any programming or coding skills in record time.

The goal of this guide is to give you a complete framework to build and publish your own successful App without wasting your precious time and resources on technical and complicated approaches that everyone talks about.

Important Note: To build and publish your own successful mobile Application you don’t need to know how to programme or write code. There are much easier and more efficient ways for you to build an app which we're going to discuss in this guide.

In this complete guide, I’m going to reveal"

  • How to find your next $1,000,000 App idea
  • How to evaluate your idea and make sure that it's going to success
  • How to design your app the right way
  • How to make your App quickly, easily and on your own
  • How much it costs to build an app
  • How to get users for your app
  • And much more

Unlike what most people think, it’s not the development process of your App that makes it a success, but it’s how you position your App and the value which it brings to the market that defines its success or failure.

Here I’m going to show you everything I’ve learned in the past 9 years building, publishing and growing Apps for Android, iOS and web.

Also, If you follow this guide, I promise that you would be able to build and publish your App 100X faster and cheaper than any other approach out there...!

Plus your app will get you way more results and users.

So let's get started...

What Can You Expect From Making And Publishing an App for Android, iOS or the web?

Before we get into the process of building an app, let’s set some expectations so you can get an idea of what kind of results are possible and what to expect…

Of course, we all have heard about billion-dollar App companies which started from zero…

But here I want you to see a more realistic picture...

And also I want you to see exactly what you can achieve if you set out to build your App.

I’ve worked with 100s of individuals, start-ups and established companies over the past few years and one thing I can tell you is that no matter what your resources are (Money or no money, tech skills or no tech skills, one-person operation or 100 people company) you can get results from Apps…

You can build a $100,000+ per year income source that runs on autopilot by publishing simple but useful Apps that would only take a few days to build…

You can get 1,000,000s of users across the globe if you target the right markets…

And of course, you can grow big and start a tech company with the profits of your App.

In short, you can pretty much achieve whatever you have in mind!


There are also plenty of people who have invested in Apps and lost money, time and resources because they didn't know the rules of the game and pretty much did everything wrong!

I’ve seen people lose $100,000+ on Apps that I could make with $200! (Yeah, you read that right, keep reading to learn how…)

The app market is very profitable and can generate insane results, but to achieve your goal you also need to take the right approach and do the right steps in the right order!

I’ve worked with individuals starting with $100 and growing their Apps to $30,000+ per month in revenue…

I’ve worked with teenagers making $9,000+ per month with a simple App anyone can make in 2 days…

But the common theme is that you need to take the right steps in the right direction otherwise your failure is guaranteed!

The good news is that I wrote this post to give you the right instructions that have worked for so many App owners over and over, and I’m sure if you follow what you learn here you can also get the results you're after.

Important Disclaimer: Each individual’s result is different and it depends on many factors including the App idea, where the App owner lives, the decisions made by the app owner and how the market responds to the app.

If you take the steps I’ll be showing you below, you will have a much higher chance than most of the App owners out there. (By most I mean 99% of the app owners with a published app and that's not an exaggeration... you will see soon why) 

The Secret Formula

There are 6 main stages that you MUST follow when it comes to building an App that can grow big in a very short time:

If you miss any of these steps or if you don't execute them properly then you are going to fail…

But if you do a decent job at each step then the sky is the limit of what you can achieve!

All of these 6 steps are vital to your App’s success, if any of them is not implemented correctly, you will not get the results you want. (100% guaranteed) 

The good news is that implementing these steps is not difficult, it was difficult for me when I started because I had to figure everything out on my own.

But now I’m going to lay it all out for you here so you can shortcut your way to App success.

If you have an App idea or if you want to build an App to make money the steps are the same.

No matter what you want to achieve with your App you need to have all of these steps implemented.

Let’s start with the first step…

Step 1: Clear 7 Figure App Idea

Before we start going through this section, I want to assure you that it's ok to not to have an idea yet or if you're not sure if your idea's gonna make it in the marketplace.

Now keep in mind that messing this step up is the #1 cause of failure in the world of Apps.

Most App owners ignore this step entirely and end up with a massive failure because of it!

I can’t stress enough how important this step really is and how it can define your App’s success from day 1.

If you have an App idea the chances are that you haven’t really been thinking about its components.

What components?

Well, there are 3 components to an App idea…

These components are as follows:

  • Solution/Value
  • Perfect User (Special Group)
  • Mechanism

Before we explain each component, let me explain how we define an App idea:

I define an App idea as…

“A specific solution to a problem that a specific group of people have that is delivered through the medium of mobile Apps”.

Reading this definition, can you see the 3 components I mentioned above?

- Specific Solution to a problem = Solution/Value

- Specific Group of People = Perfect User

- The medium of Mobile Apps = Mechanism

As you can see, to define your App idea we need to have a clear vision of each of these components.

If we miss one step, then the idea is not going to succeed as an App.

Let’s go through each of these components in detail:

Specific Solution To a Problem (Value)

This is where most App owners, start-ups and companies go wrong as they just don’t specify the solution they create and the specific problem that the users have.

Often time when we have a problem that we want to solve, we isolate the problem in a way that we can communicate it to others.

Finding that exact isolated problem and crafting a solution that can be appealing to the people is the most challenging, fun and rewarding part of building any product. (Including Apps)

Defining the solution you bring to the marketplace is vital to your success.

I define the solution your App brings to the users as the transformation it creates in their moods and emotion.

If your solution is good enough to create a transformation then your App is very likely to hit $1,000,000 in value!


This diagram shows the transformation your App has to create to be perceived as valuable by the users.

The bigger the transformation you can cause, the more valuable your App is going to be and the more successful it is going to become in a very short time.

Perfect User

Knowing exactly who you are trying to help with your App is crucial.

The best way I can demonstrate this is through an example.

Imagine that you want to sell a jacket.

Can you just go out and sell a jacket?

Or do you need to first know if it’s for men or women?

What age group does it attract the most?

What are the uses for the jacket?

How much easier it is going to be if you know who the jacket is for in advance?

You can just go to the place where those people gather and sell the jacket in a heartbeat…

Not knowing who your perfect user is and not isolating it to a specific group is the most expensive and resource-wasting mistake you can ever make!

I’ve seen individuals, startups and established companies burning their resources simply because their Apps are not appealing to anyone.

I know App owners with amazing Apps that failed simply because their perfect users never related to their Apps…

Remember that Apps that are targeting everyone end up appealing to no one.

We all want custom solutions that are perfect for our problems.

When we want to solve a problem, we are looking for the solution that is built for us…


The value which we are creating for our users known as our solution will be delivered through the medium of mobile Apps.

So no matter what value we create, we need to be able to deliver it using the platform of mobile Applications.

Mobile App platforms (Android, iOS, PWA, etc.) have certain limitations and capabilities which we must consider when building the solution.

We will get a return on our efforts and investments only if we can design a solution that will make sense in the framework of mobile Apps.

The good news is that if you’ve ever used an App, then the chances are you are pretty familiar with what’s possible when it comes to mobile Apps.

I go deep into the popular mechanisms when I work with clients.

Instead of going after a complicated and costly idea, simplify and start smaller and then grow as you acquire more users.

Again, to learn this super effective strategy check out this case study.

Each of the 3 components of an App idea plays a massive role in the direction and the strategy which you are going to pick to build and publish your App.

As you can see it is crucial to have all 3 components defined properly.

Let’s go through an example:

Let’s imagine that we have an App idea…

The idea is to build an App to “ Stop a Baby From Crying “.

As you can see this idea is vague.

Even if you have a clear vision of the idea itself it lacks the deep understanding that you need to go forward with it.

Let’s define it using the 3 components we discussed above:

- Solution/Value = Stop a Baby From Crying

- Perfect User = Parents who have a newborn baby

- Mechanism = Playing white noise (It seems that playing white noise stops babies from crying)

Now that we have defined each component of the idea, we can see that the path is way more clear and we can see how the App is going to function, look or even be used by our perfect users.

Since we are clear that our perfect users are parents, then we are going to have a much easier job designing, building and promoting the App. (This will make more sense in the next steps but for now, let’s continue with the process)

Exercise: Define your App idea

Now, I want you to grab a pen and a piece of paper and start defining your App idea.

If you have multiple App ideas then try to define all of them as we explained above.

Here are 3 questions you can answer to define your App ideas:

  1. What specific problem my App is going to solve?
  2. Who is the exact person who’s going to use my App?
  3. How can I deliver the solution to my perfect users?

By answering the questions you can define your App idea easily.

Pro Tip: The more you think about your App ideas, the better you can answer these questions. And the better you can answer them, the more profitable your app's going to be!

Try to find the best answer and go deeper.

It’s important to get these answers right!

Step 2: Market Discovery and Research

Same as step one this step is also very critical to your success.

This step is ignored by over 95% of App owners out there!

Although those who miss this step almost always fail, taking this step properly is one of the biggest advantages you can have to beat your competition and dominate the market.

Before getting into the technicality of market research let’s define it first…

I define market research as follows:

“The process of evaluating supply and demand while identifying the perfect user’s exact needs”

As you can see the goal of market research is the following:

- Evaluate supply: This is your potential competition

- Evaluate demand: This is the market size

- Identify perfect user’s needs: These are things you should include in your App (Features, copy, benefits, etc)

As you can see market research also has 3 main components.

Our goal by doing market research is to make sure that there’s enough demand for our idea and we want to get proper confirmation that the competition is easy to beat.

Also, we want to make sure that we are including the exact features which the users demand and want in our App.

Just doing these 3 things puts you ahead of 95% of the Apps out there! (I know it's crazy and up to this day I haven't seen anyone talk about what we've talked about so far!)

Doing things like defining your App idea and market research is how you beat the competition and dominate the market for yourself.

Now let’s talk about the process of market research and how do we actually go about it…

Well, the process is straightforward. All you need to do is to spy on your competition!

In fact, your competition is the gold mine of amazing ideas and information that’s going to help you build an insanely popular App.

This is true to a point that if I see no competition for my idea, I simply won’t build the App. (I know that might sound a bit strange, but if you want to learn why I have such a strict rule then I highly recommend you to get this case study)

Let’s go through an example:

Let’s say that I want to build the App which we talked about in the previous step, the one that’s going to help parents to stop their babies from crying.

The first thing I do is to make a list of all the keywords my perfect users would use to search for my App or similar Apps.

I usually write down at least 10 keywords.

If you can’t think of what would be the phrase people use to find your App then simply go to Google and type in the main keyword.

For example, we can search for “How To Stop a Baby From Crying”


As you can see Google can give us some ideas on what phrases are used along with our main keyword.

You could also scroll down to see some other common phrases used by people to search for solutions.


Using Google you should have no problem filling up your 10 search phrases list.

The next step would be to go to Google play and actually search for the phrases you have picked and wait for the results to come up.

Here’s what comes up for me if I enter “ How To Stop a Baby From Crying “


The Apps you see here are your competitors when you launch your App.

But don’t worry, these Apps are also going to show you how you can beat them as well as what you need to do to succeed in this market!

Just keep reading and you’ll see why. 🙂

The next step is to pick the top related Apps.

Here are the ones I found closely related to my idea:


Then I’m going to simply take my time and study every one of these Apps!

I’m going to look at what’s working for them, what people liked and what they have asked for.

My goal with every single one of these Apps is to find and understand things that are common between the top App with the most downloads.

Also, I’m going to look at the features that the users love, hate or asking for (Check out the reviews).

Having completion is like having someone who has already tried your idea give you all the information they discovered about the market for free!

It’s the best thing you can have access to when it comes to setting up your App for massive growth and success!

If you go through the case study you will see exactly why this is a gold mine and how you can tap into it for free to get mind-blowing information and data to build your App.

To give you an example you can simply scroll down on one of these Apps and look at the number of downloads: 

This is just crazy!

We can see how many downloads an app has generated which could be a clear indication of existing demand for this type of App.

Now, I know that this won’t tell you everything but after you look at 5–10 Apps then you can have a clear idea of the potential of the market and how big your App can grow!

Of course, there’s much more to this step than what I just explained here, but this should give you an idea of how important this step really is and why you need to pay extra attention to it.

Go through every single related App and study them in detail.

Look at everything you can find and learn… App Icon, Screenshots, Description, reviews, etc.

The last thing we want is to take action on an idea that has no data to back it!

In fact, why do you think most people fail in the world of business?

They fail, because they don’t act based on solid data…

And they also fail because they usually think that they are smarter than the market.

Don’t make this vital mistake!

I’ve seen companies waste $1,000,000+ because of this.

What I showed you above is the most powerful tool to destroy your competition and dominate your market…

Follow it and you will get results! 

Now it's time to turn your initial idea into a functional App design that your users love.

What you will learn here is very important to your App’s success and its growth in the long term so pay close attention to what comes as you're on your path to a $1,000,000 App.

Let’s begin as we have quite a lot to go over. 🙂

Designing your App despite what most people think is a fun and exciting process.

After all, we take the initial idea and put a face to it and by doing this we are going to be one step closer to the final product that’s going to be released to potentially millions of users worldwide.

Let’s define what App design really is…

I define App Design as the following:

“How you layout the elements on the screen as well as the relationship between different screens of your App in a way that makes it possible and easy for the user to consume the value which your App creates is your App design.”

I know that it might sound a bit complex but to simply put it:

The job of App design is to make it easy for the user to get the value they want from the App.

If we can achieve that then we’ve done a great job at App design.

To design your App effectively I am going to teach you my 3 Step App Design System.

To learn more about this then you can watch the case study I mentioned above here. 

For now, here’s a quick summary of how it works and how you can employ it to design your App in an hour or so!

The system I’m about to show you is one of the most powerful ways to turn any idea into a design that your future users engage with, in a very short time. (In less than an hour in most cases)

The best part is that it only requires a pen and a piece of paper!

So let’s get started and go through it as I’m sure you will love how it all works.

Step 1: Top 3 Features

First, you need to decide on the top 3 features of your App.

When I work with clients I explain how to go about this in more detail, but for now, just write down the top features used by most users.

Now that you have your features listed then we are ready to move to the next step…

Step 2: Use The 3 Step Design Rule

Now print 3 copies of the following template.

(You can draw the same thing on a piece of paper too if you don’t want to print anything)


Next, you need to start picking the top feature and see if you can deliver it to the users with as few interactions/inputs as needed from the user. (An interaction can be a tap, scroll, drag, etc)

The goal is to have none of the top 3 features to need more than 3 interactions/steps from the user to access and use.

As mentioned an interaction or input from the user could be a tap, a swipe, pinch, etc.

Simply draw the layout of your App in each of the boxes in a way that requires the minimum number of inputs by the user.

Here’s a simple example of an App that delivers valuable pieces of content on different topics to the users:


As you can see the App starts with a list and the user has to pick an item on the list to access the content (value).

Of course, the goal is to have as few steps as possible.

The main goal is to get to the results and solve the user’s problems in under 3 steps.

If we can achieve this then we will have happy and engaged users.

If we fail and require the users to go through more than 3 steps, then our App will turn into what I call an “Angry User Manufacturing Machine”…

We don’t want to have angry users, because that turns into really bad reviews, no monetarily results (no money being generated) and getting demoted on the search index which eventually will result in your App’s failure.

If you get the 3 Step Design System right and implement it correctly then you would be able to build an App that’s going to deliver a lot of value to a large number of users smoothly and predictably.

A few years ago I started working with an App company and after going through their analytics I noticed that 80% of their active users went through several screens to access one of the App’s main features.

I also noticed that most of the users uninstalled the App right after using it for the first time.

This made me think that maybe those users who left the App were looking for the features hidden deep inside the menus of the app used by all of the returning and active users.

So we did a test and brought those less seen features to the main screen using the 3 Step Design System.

After the change, we saw 250% growth in engaged users and a major boost in the ranking of the App on Google Play.

Also, as a result, we got happy users and more positive reviews all in just a few weeks.

If you haven’t created your App yet, then you are in luck because you have the opportunity to design your App properly right from the start.

For most App owners and companies who already own an App, implementing this strategy can be a very challenging task to take on.

But it sure would worth the investment as the payoff will be very big.

If you are interested in building mobile apps and want to go deeper and build an App that can become successful and grow big, then I highly recommend you to watch this case study.

Before we start with this step…

I want to quickly mention that what we go over here will give you an idea of a few different strategies available to us when it comes to building an App.

Of course every App idea, its requirements and target market is different and these factors can dramatically affect the cost and time of development.

Here, we are going to discuss 3 different strategies for 3 different types of Apps (3 levels of complications).

This way you can see what’s the best strategy to go about building your own App.

The 3 strategies which we are going to take a look at are:

  • No Code App Building
  • Custom App Publishing — Easy Way
  • Custom App Publishing — Hard Way

The 3 types of App which we are going to use as samples to measure the effectiveness of each strategy are as follows:

One Page App: Simple Apps that are delivered around one main screen/page. (Calculators, trackers, counters, voice generator Apps, etc.)


Content-Based App: This type of App delivers value to the users in the form of content (Recipe Apps, article based Apps, some fitness guide Apps, etc.)

Cloud Sourced App: This type of App requires a back-end that holds and manages the user’s information or the content used in the App or both (Social media, messaging, etc)


By combining the 3 App development strategies mentioned above with 3 levels of App complication, you can estimate how much it will cost you to build the minimal version of your App.

Of course, if you want to go more in detail and learn more about how I build an App then you can get this case study.

This is my favourite strategy to get an App off the ground.

This strategy is going to work for you the best if you are starting your journey and thinking about building your first App.

This requires no big up-front investment and it can shortcut your way to the app market by many folds!

Using No-Code (Drag & Drop) App Builders, you can build an App in a matter of hours and publish it to multiple App platforms (including Google Play and Apple App Store) as well as the web.


All you have to do is to log in and start dragging the elements you want across the page and build your App the way you want it to work and feel.

One of the limitations of this strategy is that you don’t have a lot of freedom when it comes to building the features and the functionality of your App exactly the way that you want it.

This could be a good thing as it can force you to think more agile and help you make the most of what these platforms have to provide.

This also means if your App is required to do a complex and custom task then maybe this solution is not the best option for you.

Having said that, even if you have a complex idea, I still highly recommend starting out using these No-Code App Builders. Simply because using this strategy is the only viable option to get your App out on the market quickly while generating revenue.

Over the mentioned case study I reveal how you can take advantage of No-Code App Builder to fund your more complex ideas.

Here’s how this strategy fits the main 3 App types we discussed above:

One Page App:

This strategy is not the best solution for this type of App, one page Apps usually deliver a very custom solution and No-Code App Builders are more towards general solutions and delivering content.

Content-Based App:

No-Code App Builders are the best solution when it comes to building content based Apps as they have the most reliable structure built around content.

The cost of building a content-based App, no matter how complicated, is the cost that No-Code (D&D) App Builder charges you per month. 

This can be anything from free (trial offers) to around $80 per month per App. For more info about what platforms I use and recommend visit me and other successful App owners on

The monthly cost to maintain an App on a D&D App Builder platform is very small, especially that the App can potentially generate you over 100X return on investment if done properly.

(As mentioned you usually get a 30 day trial with all D&D App Builders, this way you can start free and even make a profit before even paying for the service!)

I often use a service that costs around $27 per month for an App.

The service automatically creates the different versions of the App for Android, iOS and even the web. ($27 per month for all 3 Platforms/Apps is a good deal)

Yearly cost for just one App on such a platform will be around:

$27 Per Month X 12 Months = $324 For The Entire Year

Now $327 is a very small amount for an App that can potentially generate you $10,000s in revenue per year.

Not to mention that it saves you weeks of development.

Cloud Sourced App:

Although D&D App builders often have a cloud component that allows you to update the content from a back-end dashboard, they are usually not the best solution to build custom cloud-based functionalities.

That’s why to build social media Apps, messaging Apps, etc. you need to use the next strategy which we are about to go through.

Let’s go through an example for No-Code App Builders:

Let’s say that I want to create an App that helps people interested in gardening to keep track of their garden.

Now, this could be a complex idea to execute as it requires a database to hold the data as well as a customised user interface to interact with that data.

Since this is a more complex idea and requires an investment, we can use a D&D App Builder to create a simpler version of the App that can be useful to the same group of users.

This way, we can build and publish the App easily to measure demand and start engaging with the market. (there are many ways you can generate money with your App which I go over at

Using the revenue generated with our first App, we can fund our main and more complex ideas which makes this the best approach to get the results you want with a small number of resources.

When you have the money coming in from your first App, then you can simply update the App with more complex features and have the users using it instantly by pushing the new version of the App as an update!

This is a very powerful hack that’s worked like magic for me and over 80 of my students and clients.

To learn the details of this process I highly recommend checking out this case study. 

It’s more than possible to go from your App idea to a fully functional App in just one day using D&D App Builders.

After you’ve already made some money with your App built using a No-Code D&D App Builder, then it’s time to expand it and include the more complex features.

What I recommend for this part of the process is to hire a skilled worker and let them build/expand the App for you.

Now you might say…

“ But wait, I have no idea how to manage people and what if they steal my idea?! etc.”

Well, the good news is that whatever you are thinking right now, as an objection, is probably not correct.


Simply because I have had a 17-year-old executing this strategy perfectly without any issues and I’m sure you can too!

To execute this strategy perfectly…

…you only need to know a few basic rules and techniques.

There are amazing websites you can use to hire great people at a very low cost.

Thanks to places like and, you can have a talented developer working on your App in a matter of minutes!

The process is simple but it requires you to know and master a few things. Otherwise, you will not get great results from this approach.

If you want to learn how I hire the best talent then you can book a time with me or one of my team members here.

Using this strategy, my clients and I can create amazing Apps while spending most of our time focused on doing the things that we love.


let’s take a look at the cost breakdown of this strategy and the time it takes for each of the App types:

One Page App:

This strategy is perfect for this type of App.

Building a one page App will take a few days max.

Let’s take a look at the math and see how much money it will cost to build a One Page App:

3 Days X 8 Hours = 24 Hours of Work X $7 per hour = $168 In Total Development Cost

As you can see the total development cost of $168 is very affordable for an App with high earning potential.

Content-Based Apps:

I don’t recommend this strategy to build content based Apps as No-Code D&D App Builders are way more efficient and reliable in comparison to the features they provide and their cost.

Building a similar App to what a No-Code D&D App builder is capable of, (except in some special and rare scenarios) will be a costly and inefficient use of this strategy.

Cloud Source Apps:

Same as one page Apps, this strategy is also great for Cloud Sourced Apps.

Depending on how complicated your app is going to be, building a cloud-sourced App would usually take more than 4 weeks of work. (The minimal version that could be delivered to the end-users).

Here’s the cost breakdown:

4 Weeks X 5 Days = 20 Days of Work

20 Days X 8 Hours Per Day = 160 Hours of Work In Total

160 hours of Work X $7 Per Hour In Wages = $1,120 In Total Development Cost

As you can see, from the comparison, this method can cost significantly more money, but in comparison to development agencies that will charge more than $25,000 per App, it’s still a great and cheap approach when it comes to building more complex App ideas.

Of course, this is an estimate and your App might require more or less time to develop or you might need to use a more expensive talent depending on its requirements.

This is not an expensive strategy but to get it right and do it properly you need to take the right steps in the right order and know how the process works.

If interested then make sure to book a call with me or someone on my team here.

This is the strategy that I DO NOT recommend at all!

This strategy is basically what you’ll find when you first start looking up “How to Build an App” on Google…

Yep, you guessed it right!

It’s building your App by learning how to program and code an app from scratch!


If you love programming and are excited about it, then go for it!

It can be fun and exciting for those who enjoy learning it, but if you want to learn coding just to build your idea and don’t find it amusing, then this is NOT for you!

Don’t waste your time learning a skill that you don’t enjoy!

In addition, despite what you might think this is the most expensive strategy!

Let me break down the cost so you can see why:

On average it takes 5,000–10,000 hours to learn how to programme properly. You need to put in the time and practice to a level in which you can build whatever idea you have.

Now, if your time’s worth $10 an hour. (I know that’s an underestimate, but stick with me here)

10,000 Hours X $10 Per Hour = $100,000 With of Your Time!

It will simply cost you $100,000 to learn this complex and time-consuming skill!

Not to mention that if you don’t enjoy it, then it’s gonna take even longer to master and learn.

This simply equals 3.4 years of your life if you invest 8 hours per day!

Lots of people go down this route, simply because they don’t see the investment required to make it work both in terms of time and energy required!

And that’s why most of those individuals who try this quit before even moving one step forward.

Now let me give you the ultimate strategy to build a profitable app from scratch without any programming or technical skills in the shortest time possible.

Here it is...

If you are serious about building your App and turning it into a $1,000,000 asset that can bring you an amazing lifestyle as it did for me, then I want you to follow these 5 simple rules:

Rule 1: Design a Simple Version of Your App

Rule 2: Use the D&D App Builders To Attract The Right Users

Rule 3: Make Money and Get 100K Users

Rule 4: Update The App With More Complex Features

Rule 5: Grow Your App to $1,000,000 and Beyond


If you’re excited and want to get my help to build your app then make sure to book a call with me or someone on my team here. We will give you a plan to get you there 10X faster and easier with no tech skills.

In the next few sections of this guide, you will learn all about how to launch your App to the world and optimise it for more usersengagement and revenue.

It’s very important to get these steps right as I’ve seen many great Apps fail simply because they did a below-average job when it came to what I’m about to show you here...

Top Secret:

If you get this part of the process right your App will get great results even if your app is not the best out there!

This doesn’t mean that you should create a crappy app... it simply means that these steps are going to play a very important role in your app's success. So pay extra attention to them!

Most Apps won’t make it because they ignore their App launch, store listing and optimisation steps which we will be covering here.

So let’s get started and see how you can make your app available to the world.

Also, I’m going to reveal some secrets used by some of the top Apps out there to boost users, engagement and revenue.

After you’ve built your App then it’s time to make your App available to the world to use!

When you reach this step then you have created an App that eventually becomes a valuable asset that you can keep and profit from or sell for a very large amount of money to the right buyer.

To make your App available to the world there are a few simple but very important steps that you need to complete:

  • Testing Your App
  • Creating a Developer Account
  • Preparing Your Launch Assets
  • Uploading The Launch Assets
  • Submitting Your App

Let’s go through each step in more detail so you can get an idea of what things we need to complete.

It’s crazy how many times I’ve seen people ignore this simple step.

Fully testing your App before making it available to the world is vital.

If you skip this step then you will get a flood of bad reviews, low engagement numbers and eventually the failure of your App.

Here are some ideas you can use to test your App:

1. Use your App for 1 week before moving forward with the launch

It’s important to become a dedicated user of your own App. Use every feature of it constantly to find any potential bugs or issues.

2. Ask friends and family to test your App

There are so many different ways in which you can get your friends and family to access your App and use it before launching it.

(This is called beta testing and both Google and Apple allow you to do this)

The feedback you can gather from your beta testers is golden and the more feedback you collect the more you can be sure that your App’s going to succeed in the marketplace.

3. Minimal features

I always try to release the App with as few features as possible…

The more features you include in your app, the likelihood of a major issue will increase exponentially.

After testing your app and making sure that it works properly then you can move to the next step which is publishing your app.

To publish your App on Google Play or App Store you need to signup for a developer account.

The cost for Google Play is a one-time payment of $20 and for Apple, it’s a yearly subscription of $99.

You can simply go to the following links to open your developer accounts:

Google Play Developer Console


Apple Developer Program


After you have your account then you can submit an unlimited number of Apps to each of these marketplaces.

After you have your App tested and ready, it’s time to prepare your launch assets.

The launch assets are things you need to submit to Google or Apple.

Some of these assets will be used on your App’s Store page.

Some of the launch assets you need are:

  • App Icon
  • App Title
  • App Summary
  • App Screenshots
  • Description
  • Etc.

Getting your launch assets right is super critical to your App’s long-term success.

It’s crucial to get these assets right as they represent your app to the potential users on the respected stores.

The job of these assets is to convince potential users, also known as visitors, to download and use your App.

Poorly developed app store pages are the #1 reason why most Apps fail when it comes to getting users!

But at the same time, well presented App store pages can turn an average App into a major success.

Because of this, you need to pay extra attention to this step of the process.

I go deep into how to prepare the launch assets correctly to generate 100X more downloads, users and revenue over on

Few important tips:

Every store out there has its own preferences and requirements when it comes to the assets required.

Since these requirements change all the time it’s best to check them frequently before creating your launch assets.

After you have all your launch assets then it’s time to get them ready to be submitted to the App Store or Google Play.

Each store’s process to upload your launch assets is a bit different.

After you go through the process one time from start to finish then you can get a hold of it and do it over and over for other Apps you might want to build and publish.


After you have uploaded your launch assets then it’s time to move on to the next step and submit your App for approval.

After you have all the required assets uploaded to the store then it’s time to submit your App.

Different stores out there have different policies and it’s important to learn about the submission and approval process.

For example, after you submit your App to Apple then you get your App reviewed by a human to make sure that it meets the guidelines.

Usually, the approval process is straight forward and if there are any issues the reviewer will ask you to make changes and resubmit your App.

Recently the approval process time is reduced significantly (down to a few hours in some cases) so it shouldn’t take long for your App to get approved if you follow the rules correctly.

We are at the last step of the process of building your App!

This part is mostly ignored in all training and programming courses.

I think the reason is that most people who teach App development don’t have a successful App and that's why they just don’t know about this step!

I personally think getting your App on the store for the world to use is 40% of the entire process…

60% of the process is about what we will be talking about here.

After you publish your App, you are going to start getting some data and results.

It can take up to 8 to 10 weeks to have some reliable data depending on your market and App. (I usually consider the data collected from 300 users reliable enough)

When you have the feedback and data then it’s time to 10X your App!


The only way to grow your App is to consistently optimise it and improve it based on the data you collect from your users.

It’s impossible to grow an App without data collected from the existing user’s flow and behaviour as we are in the business of creating value for people and the only way we can measure the effectiveness of the value we create is to look at how users engage and behave in our App.

After you have solid data on how well your App is received by the users then it’s time to implement ways to make money and monetise your App!

I wanted to talk about monetisation and making money with your App at the very last part of this guide as I wanted to keep your focus on creating value for the users first…

If you have users engaging with your App and using it regularly then making money with your App will be the easiest thing in the world!

Some Monetisation Examples By a Game App

There are many strategies that I can give you when it comes to building an amazing app that actually works in the real marketplace... If you're interested then you can book a call with me or one of my team members here.

You can generate revenue by implementing strategies like:

  • Ad Network
  • In-App Purchase
  • E-Commerce
  • Affiliate Offers
  • etc.

But as I said the most important part to get right is to add value and have engaged and happy users.

After all, we are in the game of creating value at scale and the medium of mobile apps have made it possible to do this on a global scale!

I hope you enjoyed this guide, please feel free to let me know if you have any questions or if you need help with any part of the process.

Have an amazing day!



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